You are the magic: what an advertising legend can teach photographers
mattlovescameras.substack.com
A few years ago on holidays I read a little gem of a book by advertising legend Paul Arden “It’s not how good you are, it’s how good you want to be.” Arden was a creative director at London advertising agency Saatchi and Saatchi, and was responsible for some of the most famous British advertising campaigns of all time.
You are the magic: what an advertising legend can teach photographers
You are the magic: what an advertising legend…
You are the magic: what an advertising legend can teach photographers
A few years ago on holidays I read a little gem of a book by advertising legend Paul Arden “It’s not how good you are, it’s how good you want to be.” Arden was a creative director at London advertising agency Saatchi and Saatchi, and was responsible for some of the most famous British advertising campaigns of all time.